7 useful tips for promoting the site in the search
- Mar 11
We need to promote the site when it is completely ready and is filled with content at least at least. The goal one is to get attendance, and for this it is necessary to take all available measures to find out more people.
In fact, there are many ways to promote a lot - someone does it in social networks, by creating communities or simply placing links to the site page. Others buy advertising - most often targeted in social networks, or contextual in search engines.
However, the most attractive way looks like a search results. When the pages have a good position in it on some request, users go to them without any effort on your part. This is a natural traffic that does not need to spend money, in contrast, for example, from advertising - they need to pay for each visitor. Such attendance, besides, much more stable, that is, it keeps longer.
Let's see what can be done to increase the position of your site in the search and increase attendance.
This field is usually provided by the developer and is on each page. It is called Description, or a description, and it is better to fill it immediately before publication.
The benefits of this tag is that key requests enter it, and the search engines can take it as a snippet - that passage, which is shown in the extradition. It can be made as attractive as possible and get additional traffic.
Many fill the description incorrectly, not paying attention to key requests. Or not fill in general, and then search engines take a snippet simply from the text, at its discretion. And he may not be very successful.
Therefore, it is worth checking and correcting description for all pages, make them tractors in meaning, and be sure to enter the main keywords in them.
This is a heading that is displayed in the browser tab. For search engines, it is even more important than the one from which the text begins. He also applies to Metathegas and is filled in the same place, where and the description.
Here you need to pay attention to such moments:
Title is displayed in search results, so it needs to be done clear and attractive, and not just a set of requests.
This is a well-known principle in SEO, which is sometimes forgotten. On each page you need to break down content on logic parts and divide them by subtitles. And the most important - h1. This is the first level header, and it should be only one page.
The second level subtitles should then go - H2, and you can invest H3 and further, if necessary. This nesting must be observed, that is, the subtitles H3 after H1 should not go.
Sometimes there are sites where the headers H1 are several or subtitles are simply highlighted in bold. These are errors that do not affect promotion.
Also in the main header and at least in one of the subheadings you need to enter the main key request, which is planned to promote the page.
This advice does not apply to optimization directly, the psychology is more likely. People love concrete things, so the use of numbers in headlines can give more transitions from search results. For example, a particular title "10 original gifts for a birthday husband" looks more interesting than the more common "What to give her husband for a birthday."
This technique does not always work and you need to use it to the place, then it can give a good result. Sometimes even mentioning the current year in the title allows you to break into the TOP issuance, as this page is automatically ahead of the previously created. After all, search engines first show more recent and current materials.
Information on pages can be outraged, they gradually lose positions and search traffic decreases. They can be very much on the site.
To do not happen, sometimes you need to adjust the content, add up to date information. Google marks the dates of the pages on a par with new publications. That is, the page update is almost equivalent to adding a new one. And she will work again on attracting attendance.
Already a lot was mentioned about the benefit of transfine. But there is one point, about which or do not know, or forget. This is a transfine from old pages to new ones.
The fact is that if there are already a large number of pages on the thematic site, then they may have some positions in issuing on certain requests. And when adding a new page optimized for some of these requests, it will be useful to place a link to it on the old one. This will help in promoting a new one.
A single page dedicated to some topic has not a lot of chances to get good positions. But if you break this topic at least a few pages and create a transfine, then it will be a whole section. And each page in it will be ranked better. Yes, and refuses will decrease, since visitors will switch on the links from one page to another.
This technique works well and helps to promote a large amount of information even better than if it were all on one page.
Of course, this is not all the ways that help promote the site and get more visitors from search engines, but they are among the important. Check your site, and if you find listed problems on it, correct them. After that, attendance of your site will certainly grow up.