Against the background of the message McDonald's about the suspension of work in Russia for the discussion this week, all, including statements by film studios and gaming companies about their restrictions. Today, the company clarified the features of his "freezing". The network restaurants in the country will stop working from 03/14/2022, but will continue to function office in Russia. Restaurants are equipped for volunteer centers, and those who want to help their work will be rewarded with loyalty points, which will be able to spend on dinners after renewing points in Russia, which is already mentioned quite clearly - without specifying exemplary deadlines. In McDonald's noted that they cannot provide for the previous quality of work and supply to continue the functioning of restaurants. At the same time, the network directly controls its restaurants in Russia. 99% of products for its dishes are also supplied by Russian suppliers. Also the network promises to continue paying 62 thousand employees of salary. It has 850 restaurants in 60 regions of the Russian Federation and occupies 7% of the catering market, according to some estimates. In total, 160 thousand people work in the field of support of the company. Accordingly, taxes and investments turned out to be quite significant for the economy. Yesterday was proposals to nationalize McDonald's and open the national network of eateries in her place. The Moscow City Hall reported that 250 Moscow points of the network could be replaced by Russian approximately for the year, and also promised large investments for domestic companies in this industry in the near future in the amount of 500 million rubles.
In Russian auction areas, the "last hamburger" is already selling for 40 thousand rubles, which looks like the theater of the absurdity. The strange situation was ready when the company is ready to close, and it only reports a pause in the work. For her, downtime costs $ 50 million expenses per month. At the same time, the period of suspension is estimated in a period of up to 45 days. Forwards, Western networks cannot do similarly, because Their restaurants are owned by Russian businessmen in a franchise, only only renting a brand. Yum! I decided to close all Pizza Hut in the Russian Federation, but at the same time it can only affect 70 out of 1.1 thousand working in Russia, KFC.Domino's Pizza, Burger King, Papa John's or refused royalty of Russia, or payments from tenant brand in the franchise agreement Expressed the desire to give to charitable goals. Domino's Pizza works more in Russia for shipping, but Starbucks with extremely expensive products will close their coffee shops physically. There is a very simple. The Russian owner receives the right to use the brand, he is advice with how to open a restaurant, organize work, product delivery, staff, in some cases it is helped to get rare ingredients from abroad, but everything else he does himself, it is his business. The owner is assumed Comply with the standards of the brand and regularly pays a fee for the "rent" of the trademark, under which its restaurants work. Physically, the Western Company cannot close them, although it can take the brand, for this you need to notify the other side of the termination of the contract for 6 months. In this case, the owner easily changes the sign, for example, on the Burger Queen and continues to work as before, making its menu and logo.
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