Nashstore Shop volunteered to replace the App Store and Google Play
- Mar 30
Russia is preparing for launching an online application store - direct analogue of the App Store and Google Play, the prospects for which look better than other other instant import substitution developments in IT, grew up like mushrooms in recent weeks.
Rossgram and at all turned out to be a raw idea:
However, the creation of the Nashstore store is engaged in Digital Platforms, and he has some practical benefits. For example, he will be able to offer more favorable conditions to Russian developers and place applications made in Russia.
If an attempt for a month to clone world social networks, created more than one year, after their prohibition looks very weak and unable to replace them, then import the application store for internal purposes may well be possible.
The creators of Nashstore recall that the App Store and Google Play noticeably limited application payment options. Indeed, a mobile phone account remained almost the only tool:
Also, Western companies actively limit payments towards Russian authors. For example, Steam stopped paying Russian developers, although he said that temporarily.
NashStore will not turn to the market for the App Store market, because Apple is entirely controlling the ecosystem on iOS, however, on Android such a move may be more productive. In particular, Huawei at one time launched appgallery, fleeing American sanctions.
Somewhat is alarming when the creators of Nashstore say that their service will intercept the banner for users after Google leaves from Russia, as if they fear them as if their product would not be demanded without such a condition.
At the moment, work is being taken on the selection of developers whose applications will fall into the catalog, as well as the formation of an expert council, which will evaluate them. 700 companies expressed their interest in interaction with the platform.
The application will support various payment methods, incl. Russian Maps "Peace".
The launch of NashStore is scheduled for May 9, 2022. In the store you can download, update applications, pay for subscriptions. This, for example, is useful to banks under SDN-sanctions, whose Apple and Google Play applications recently deleted completely.
It is likely that Chinese companies, including many mobile game developers, can show interest in the store, hoping to get closer to the Russians through accessible payment forms, as well as given the huge cash flows in the field of mobile entertainment that have been formed in recent years.
Unlike some other dubious technological initiatives of the last weeks, Nashstore for applications will be the same as the "World" system has become for payment systems.
The place where exile from Western stores can settle, as well as another distribution channel for all other, especially, Russian and Asian companies on more preferential conditions for them, i.e. With a reduced commission for project creators.
Against the background of how Chinese small entrepreneurs dream of bringing everything from spare parts to products to Russia, trying to take Niche, who left foreign giants, do not have to doubt that in the same China, such a store would not be left without attention.
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