What will be RosSgram a domestic clone Instagram
- Mar 17
In Russia, the development of a domestic substitute for the American social network Instagram accelerated. His working name is "RosSgram".
Time for business in this area has chosen suitable. From March 14, 2022, access to Instagram services from Russia is limited by blocking. Russian legislators promised that harsh sanctions against META should not affect ordinary users if their publications in Instagram do not violate the laws of the Russian Federation.
Even if they now use a VPN service to lay out a photo of a favorite cat. However, the list of available VPN will also shrink, because Roskomnadzor continues to block all new applications from this category.
At the same time any payments towards Facebook, Instagram, WhatsApp, incl. For advertising and premium services, most likely, there will be strictly setting prohibited.
On this topic, we had a separate material earlier:
Another on the past weekend could be observed in the last 48 hours of installing Instagram without a VPN real hysteria on the social network. Users laid out Stories with addresses of new channels in Telegram, cried and grieved as if they leave the house in which many years lived.
It turned out, perhaps, the most powerful advertising campaign for the Last time advertising campaign and in vain, because it is a bad instagram alternative.
The nearest analogue of Telegram - groups in the WhatsApp messenger, but with an extended functionality, much more in Telegram the number of public channels, but in terms of the information field - this is all the same service of rumors, leaks, bots and personal custom channels. There are no stories, the tags work only inside your channel, and the posts are visible only to subscribers.
In general, about why Telegram cannot replace Instagram in any way, we will talk better in a separate article later, but still go back to the topic of this Russian social network called "RosSgram".
The development of the application is engaged in Alexander Zobov and Kirill Filimonov. The other day they launched the site "RosSgram". In the code, you can see that in its basis - the Creatium platform. In the biography of Alexander there is an interesting line - "fellow students of Pavel Durov."
Starting a closed version on Android, IOS is scheduled for 28.03.2022. At first, the application will open for top bloggers, investors, sponsors and partners. All others promise to allow the service in April. This is a fairly unusual approach that requires individual agreements with bloggers, which, most likely, will ask for a compensation for participation in the promotional campaign.
In the West, services are usually first attracting ordinary users, and then the star, such as Ilon Mask in the History of Club House. Those come with their fans and are already displaying the demand for the application to a higher level. Even if for a short time.
The developers of "RosSgram" have their own group in the VK and Telegram channel. It seems that the design and functions will be inspired by Instagram themselves, but additional monetization tools are also assumed, where the American competitor has not yet reached or did not release such functions for the World Audience - paid access to the closed content, the collection of funds and donates, the referral reference program.
By the way, in the current Instagram really lacks the function of setting the visibility of the post for certain groups. Sometimes I would like the post to appear in updates not from all subscribers, but only in their part, and the rest could see it through a direct transition to the author's profile. Now there, whatever you possess, all subscribers will see, but not all of them can be interesting.
For example, on YouTube there is at least the "Do not notify subscribers" function. It is very sometimes useful, for example, if you need to post the post, noting someone, but straining them the other readers.
My data from Instagram is offered all week to copy Yandex and even VK through the Instagram Manager application, which we recently spoke in detail in this article:
However, in RosSgram, its data can be saved by a safer way. First, through the confidentiality settings of your account in Instagram, you will need to request data in the JSON format, after which it will be possible to add them to "RosSgram" by this archive.
In social networks of the project, its stormy discussions are underway. Users primarily criticize the name and require you to find something and original. Perhaps the name was chosen so that it reports that the most closest analogue of Instagram is prepared.
As we have already noted, Telegram will not be able to replace Instagram, "classmates" - especially, and VK is only for certain purposes, for example, microbusiness with shop windows or stories-makers.
It is likely that the accelerated launch of the application is caused by the established atmosphere and Instagram lock. Niche of his analogue in Russia was empty. Nevertheless, the creators will have a difficult task - to find and lure hundreds of thousands of ordinary users to the service, which from Instagram have not deleted anywhere, as well as quite essential technological tasks and the need for large investments in order to ensure uninterrupted operation of the application under load.
What will happen from this, it is too early to judge. In America, for example, the startups occur every month, there are huge investments on the original ideas, but the results do not always coincide with the plans. Although the development of the IT sector is now in every way in Russia, so there can be a demand and subsidies, preferential conditions to attract.
Yet it should not be forgotten that Instagram is a huge worldwide audience. The presence of foreign customers was important for craft masters, manufacturers of copyrighted decorations, items, drawings, and accounts from other countries were pleased to subscribe to the profiles of Russian photographers, artists and cosplayers.
In addition, many companies had their profiles. Tourists could extract the hotel account, to whose country was going to win some interesting prizes in stores where the delivery of them was carried out in Russia.
If "RosSgram" will be closed only within the country, then the search for new subscribers, customers and friends will become more difficult, but sooner or later, the Russian analogue Instagram will still appear.
The whole question is who it will finance it whether it will be convenient, interesting for users, as well as what will happen to him if, let's instagram in Russia, after a while, will unlock back, will users spend time to spend time on Duplication of your posts in both networks or choose some one.
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