Mark Gourmet from Bloomberg In his weekly newsletter, "POWER ON" described more about the new subscription service on the iPhone, which allows you to rent a "apple" smartphone and change it to a new model annually. According to him, with such a subscription Apple wants to earn even more money.

Gourmet said that the average iPhone user updates the device every three years. At the same time, according to Counterpoint Research, the average price of the purchased iPhone is about 825 dollars. That is, Apple gets just over $ 800 from a typical iPhone buyer every three years.

How much Apple will receive in three years from the monthly subscription compared to the usual sale of the iPhone at the initial price:

Benefit for the buyer When making a subscription, it is possible not to spend hundreds of dollars to buy a new iPhone, as well as receiving an updated model annually. For Apple, the benefit is that it gets more money from one consumer.

Gourmet also reminded that the subscription to the iPhone is more like rental, as the user pays the value of the smartphone, while never fully owns them. It is possible to replace it only when the new version of the iPhone is released.

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