Moscow will allocate a billion on replacing McDonalds
- Apr 07
Moscow authorities expanded their idea of supporting new fast food networks in the capital. These goals will be sent twice as planned than previously planned - 1 billion rubles.
While McDonald's restaurants remain closed in Russia, the search for the one who could replace them continue.
The story develops at once in several directions. It is unofficially predicted that McDonald's will open in Russia in May. Until this time, volunteer centers work in its restaurants, where you can earn loyalty points for future dinners.
The company also continues to pay a salary of 62 thousand employees in Russia, which costs it $ 50 million per month. Against this background, the persecution against McDonald's was noticeably arrived.
However, the enterprising owners of shopping centers in large cities still want to expel closed points from their squares, because They still do not bring traffic of visitors, and the rental was usually paid for a percentage of the turnover of the institution, which was reset.
Judicial precedents of such proceedings with the American company are still formed. Looks like businessmen decided to wait for May in the hope that the network of restaurants would resume activity, because She attracted a lot of customers. Such a quantity that even neighboring points in the restaurant courtyards began to demand reduced rental payments.
In March, there was a massive outcome of foreign nutrition networks from Russia. Yum! Brands closed 50 Pizza Hut restaurants and 70 points of KFC from about 979. As soon as it turned out, most of the Burger King network, almost a thousand KFC points and even 130 McDonald's restaurants, especially in the Siberian region, are controlled by Russian entrepreneurs on the basis of a franchise agreement.
Close their Western companies cannot, and the review of the rights to the brand can stretch for 6 months. They do not do this, believing that they will return to the end of this term.
According to the latest available data, McDonald's occupied 9.3% of the Russian Fast Food Market, KFC - 5.9%, Burger King - 5.8%, and the share of Russian networks was at times less. For example, Dodo Pizza - 1.6%, Black Star Burger - 1.2%.
In Russia, the domestic network of fast food has already encouraged to register, promising for the year to replace the entire McDonald's, and in Moscow wanted to replace 250 network restaurants in about six months. Even the domestic name was offered - "Uncle Vanya", although an attempt to register such a logo based on the McDonald's logo to chip enthusiast in Rospatent, most likely fails, as they refuse other attempts to "pirate" foreign brands of companies suspended in Russia.
Interest in the replacement of the American network, the Turkish companies in the sphere of fast food are also showing:
This week, the Mayor of Moscow, Sergei Sobyanin, signed a decree on the allocation of grants by 1 billion rubles to create fast food networks in the city. The size of the subsidy depends on the area of the point and some features of their work.
The maximum size of a grant to support one new point is 5 million rubles. So far, 17 companies appealed to receive a subsidy. Applications are accepted until 30.06.2022.
GS News | Yandex.Dzen.
At the same time, domestic restaurants doubt that it will be possible to create the same level of quality control, which was in McDonald's, keeping at a low price level in the menu, because The business processes of the foreign company were debugged and thought about one decade.
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