Roskomnadzor introduced new restrictions against Google's products for the failure of the requested information from YouTube and blocking the channels of the Russian media.

So far, the measures did not touch the blocking of Youtube himself, which the service threaten almost the last two months.

What exactly stops the agency in this matter, previously noted the Senator of the Federation Council of the Russian Federation - Andrei Klishas:

At the same time, video hosting announced a practically a crusade for Russian state media, and the compromise in this story is not foreseen.

YouTube continues to perform a referee in a part of the content that is not related to entertainment, and Roskomnadzor believes that they should not be used by the creators, visitor to entertainment content from Russia.

However, the proposed alternative in the form of Rutube, to put it mildly, is not suitable for bloggers, being more advertising showcase films, serials that owns the media company service, as well as serving its VIP bloggers with which contracts are concluded:

In addition, Rutube has no comparable international coverage, as well as a huge base of educational and entertainment free content, to which you can attribute, for example, old cartoons, including Soviet, but it is impossible - the strange TV show "Gazprom-Media", more suitable TNT daily air and resembling "House 2".

With the exchange of baggas, somehow went to the background story about the need to "landing" for foreign IT companies in Russia. Here, too, everything works somehow selectively. For example, Telegram, where everyone ran after blocking Instagram network in Russia, owned by the recognized extremist organization in the Russian Federation META, politely warn that he is still a foreign service, so as not to forget to "land."

As for YouTube, the rhetoric varies, but the desire to completely block it, if it does not completely change its position, clearly dominates.

Roskomnadzor decided to launch the first restrictive measure against the entire Google from the available menu of punishment of foreign social networks. There is a wide list of options: from information methods of impact to economic, as well as slowdown traffic or full blocking.

Today, the agency banned Google's advertising in Russia, which included YouTube Music, YouTube, Google Play, Gmail, Google search. Russian media decided to take neglected and began to erase all the mention of their pages in Google with advertising layouts, however, while the company's activities in Russia are not prohibited - only advertising of the company's products themselves, which was estimated in small 500-600 million rubles. per year for the Russian advertising market.

Google has any number of digital products that they can advertise themselves and may in them - without any assistance. At the same time, a new restriction on prohibits other companies to advertise themselves in Google services.

The following measure of exposure is an informational warning in search engines that Google violates Russian laws. This is ready to post "Yandex", as well as less popular search engines in Russia. Although it will increase the technical load on the power of Yandex.

Options for this warning variables vary. Perhaps it will be an information icon with an explanation or even a page-plug with a message when you go on the link. There is no special difference - if only the link itself loaded.

A clear thing, in the Google search system, which is on a par with "Yandex" - in a twice popularity, nothing will change.

It would seem that the next step of Roskomnadzor was to be banned for payments, translations and economic relations of Russian clients and citizens from Google. However, the company has all ahead of all, turning off the monetization for Russian users a few weeks ago and stopping accepting applications for advertising from them.

In other words, Google now does not conduct economic activities in Russia, does not earn anything, therefore new fines and old negotiable fines that are appointed for past content will be able to recover either frozen balances in Russia or from new arrivals in the resumption of previous work.

Youtube's recommendation tape is built entirely on the preferences of the viewer. If he is watching training lessons and lectures, then they will offer him. If entertainment content prefers, it will see it - and no policy. Such a system, if it appears on Rutube, only after a few years - precisely as it was created and improved on Youtube.

In this regard, for public media, moving to Rutube looks like an ideal solution. Moreover, they will receive full support in promotion, will be on the main pages and faster in the ribbons of users of the service, regardless of their preferences.

The question remains open, why at the same time access to YouTube needs to be deprived of everyone who places and looks there by training and entertainment content, and what benefit to someone, except for the Rutube marketers, who will once again announce the allegedly unprecedented growth in demand for their platform.

In February, Google even began to fulfill the law "On landing" by opening a personal account in Roskomnadzor. Some duality of measures to different resources appear. For example, bad content and in Telegram is full-fully, but it is favorably related, and Spotify has never been dying for the removal of state-owned podcasts.

The only difference is that Telegram is like a lazy cleaner, does not touch anyone until it fell by threats, as the German authorities recently made, threatening the service with full blocking in the country for the failure of individual materials.

In Telegram, you can find truly terrifying and graphically nightmarish materials and videos that you would not even have passed on YouTube when booting to shocking content. And in Telegram, they live quietly, indexed, collect views and comments.

An important point is that in the Custom Agreement of the same YouTube it is indicated that the administration of the platform can delete content from it, which deems necessary, and everyone who downloads any video on the platform, by default, with this condition agrees.

Also, if you look at the years of service development, it has quite painfully experienced any complex periods, due to the download of some dangerous content by users, trying to protect everyone from harmful information, according to the established rules in each region.

On the other hand, YouTube could also show flexibility to support its Russian authors and viewers who continue to create and upload content without monetization.

The directory of the platform would not have the removal of one of the old clips of the Morgettern, which became the subject of the trial in Russia, therefore, with which the platform refusal is to remove this kind of access to access precisely from Russia, is also not entirely clear.

To deny the utility of Google for a variety of users is also strange. What was worth only the recent commentary of the IT representative from Russia, which announced that when stopped by Google. Documents in their office will get all the work.

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GS News | Yandex.Dzen.

Something convenient - does not mean bad, especially, Google did not select its services from Russians, as, for example, the same Spotify for the sake of reputational benefit.

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