Over the past couple of months, an intrigue has been preserved about the fate of McDonald's restaurants in Russia, closed since March. The company lost $ 127 million for their maintenance and write -offs of products during this time, as reported in its quarterly report.

All these weeks were closed by 850 network restaurants in Russia, but approximately 130 points under franchise agreements belonging to Russian entrepreneurs continued to work.

As a result, the closed network formally continued to serve customers even at airports and at one of the stations of Moscow, as well as in various cities in the east of the country.

Despite the fact that McDonald's a promise kept his promise, continuing to finance the salary fund for 60 thousand employees, it soon became clear that this would further do this for him. Despite the fact that full departure from Russia will cost the network, according to its estimates, in $ 1.4 billion.

Nevertheless, she decided on this and found the buyer for her restaurants. It was Alexander Govor, the management of the GID company, engaged in the oil business, as well as the 25th restaurants of the network in some cities. Also, a businessman from Kazakhstan was also a candidate for the purchase. However, this option was associated with some sanctions risks.

The amount of the transaction is not disclosed. However, representatives of the restaurant sphere estimate it more than 100 billion rubles. Western companies turn out the Russian market in different ways. So, the Renault plant recently retreated to the Moscow government for a symbolic 1 ruble.

Only in the next quarterly report of McDonald's for shareholders should information about the amount of the transaction appear, but it is already known about its parameters.

The new owner promised to pay salaries, rent and utility bills for all points. Restaurant employees will be provided with contracts for the next 2 years, and corporate network employees will save jobs until the transaction is completed. The buyer was promised to provide support from the Ministry of Industry and Trade of the Russian Federation for business development.

According to the terms of the agreement, McDonald's will take its brand, logo, menu, names of dishes and recipe with him. However, the production process of the network was localized by more than 90%. Local factories have already promised to adapt to the needs of the new owner for several months.

In other words, new dishes will be produced on the same equipment and from the same products. The restaurant market experts expect that the new company will try to copy the menu and the recipe for McDonald's to the maximum using open information.

In this case, the names of the dishes will have to be accurately replaced. So Chizburger can become a “cheese burger”. The new network will be extremely problematic to maintain the previous level of standardization of quality at very low products. This is one of the McDonald's management chips, which has been developed for decades in different markets.

It should be expected that with the same quality of products and dishes, prices will increase in the restaurants of the new network. Or prices will remain the same, but quality will deteriorate, for example, will use cheaper ingredients that may well be more harmful, which in the field of fast food is important.

Today it became known that the Ochakovo plant began preparations for the possible departure of Coca-Cola from Russia. She intends to curtail activities in a planned manner as soon as the buyer appears on her business at a normal price. There they promised not to sell local business for 1 ruble. Details of such a sale are still unknown.

However, Ochakovo promised to supply Coca-Cola, Fanta and Sprite drinks in a cafe called CoolCola, Fancy and Street.

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Thus, import substitution in the restaurant and consumer sector acquires attempts to copy Western products and throw it into the market under the names similar by ear, although it is unlikely that it is possible to maintain the level of quality control at the mark that foreign companies required.

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