Reverse ETL is one of the popular trends in the West.

Briefly about what this is the class of tools. The reverse ETL allows you to pick up data from DWH and load it to various CRM / Sales / Support systems (usually they are called Destination in the Reverse ETL interface), providing constant synchronization. Thus, for example, in the tools of marketers, entries about leads are created or updated (various properties and parameters of the Lida).

The last release of Data Engineering is just about one of the Groupoo tools.

But there are other well -known solutions on the topic:

▪ Hightouch [commercial]

▪ Grouparoo and their article about Reverse ETL [Opensource]

▪ Airbyte [OpenSource]

Have you encountered such tools in work? How do you use?

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