When Apple released her smart clock in 2015, many expected that they would have a round display. Not only because traditional watches have round dials, but also because previously released smart watches, such as Moto 360, had a round display. But instead, Apple chose a rectangular shape factor. And they had a couple of reasons for this.

First of all, they realized that although we call a device attached to our wrist with smart watches, this is rather a miniature smartphone. Most of the content that he displays comes directly from our iPhone, which has a rectangular display. Thus, formatting of things such as text, emails and calendar, on a round display can cause serious problems with optimization. Just look at this message on the rectangular Apple Watch watches, it can be formatted to use the advantages of each pixel. Reaching the upper, lower and side part of the display area. But if you move this to a round display, it will be difficult for you to use the advantages of the screen area.

An increase in the contents with the aim of using the advantages of the display width leads to the outline of information, and the content of the contents to minimum leaves the display without use. And if you think that round smart watches could reformat this type of content to optimize its display, then look at this picture of the Galaxy Active watch.

He had to reduce the text, buttons and even time to place all the elements on his round display. Leaving all these areas unused. And to spend a place on the screen on something is so small as the clock is a huge problem. That is why, in order to optimize user experience and provide as much content as possible, Apple decided to make her smart watches rectangular. And this was the right decision, since the Apple Watch captured almost 30% of the total smart watches around the world. This is more than Huawei, Samsung, Fitbit and Garmin taken together. Thus, although Apple can make some radical changes to the Apple Watch in the future, they will most likely always retain their square form.

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