Xiaomi officially entered the three leaders in the number of users of smartphones And became on a par with Samsung and Apple
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According to the analytical company Counterpoint Research, there are already more than 500 million users of the Smartphones of the Chinese company Xiaomi in the world, which has joined the club in which Samsung and Apple are already consisting.
Theoretically large Xiaomi user base can contribute to the further development of the company's brand if the products correspond to expectations or exceed them. This can give Xiaomi more ways to monetize traffic on its smartphones, which in turn will allow the company to effectively sell everything related to the brand: headphones, smart watches and other gadgets.
2021 was very successful for the company, users actively bought smartphones. Successful global expansion of Xiaomi is especially noticeable in India and Europe, where the company entered the top three of the largest OEM manufacturers in the first quarter of 2022. In India, she leads, occupying 23% of the market, and in China - in fifth place.
The average income for the user (ARPU) Xiaomi in China is much higher than in other regional markets, while ARPU for premium smartphones is higher than for lower-level smartphones.
This partly explains the strategic importance of the Chinese segment of the premium smartphones market, although demand at the moment seems weak.
Additional profit and income from Chinese users of premium smartphones can help Xiaomi subsidize foreign sales channels, go to new countries and conduct global marketing campaigns.
According to Xiaomi, more than 80% of Internet services come from China, while advertising is the main source. It is difficult to predict whether the company can compete in the services market outside the PRC with giants such as Google without sharing the latest income.
What do you think, dear friends, will Xiaomi ahead of its competitors: Samsung and Apple ???
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