Netflix streaming unexpectedly found himself in a crisis. Subscribers stopped growing, and the company turned off 700 thousand users from Russia in the spring itself.

The shareholders filed a lawsuit against her for concealing deplorable results. The subscriber base does not grow, and income is reduced, but new films and series are more expensive.

As the auditors of the service found out, a little less than half of all subscribers gives their passwords to view the content to relatives and friends. In the spring, the company decided to fight such practice.

In parallel, other methods for expanding the number of subscribers are invented. By the end of the year, they plan to launch a free tariff with built -in advertising.

However, the main efforts will focus on a friendly password exchange. As part of the testing in some countries of Latin America, where the service works, a tariff was introduced at $ 2.99 for connecting a family member to their account.

This caused a sharp criticism of local authorities. They demand that a foreign company explain how it understands the term "household" or a single family. For example, if Maria rests at Juan in Friday evenings, can she use his Netflix account at home?

About this kind of dialogs are now happening among officials of the region with businessmen Netflix. Users also criticize a new initiative, noting that in the same United States sometimes the support agent allowed the use of a general account for another location for kindness of sincere.

In the near future, the company will introduce fines that will be written off from the account of the account, if its use was noted on another geographical location, moreover, not only another country or city, but even of another urban district.

Thanks to the IP response of Netflix with an accuracy to the street, it can determine where its subscription is used. Only users from the general location will not be fined, suggesting that they are close relatives. At the same time, it is planned to set a limit on the number of users in the family package, for example, 4-5 people.

More interesting daily on our channel:

However, Netflix tactics can lead to completely different results. Those who previously used streaming from a friend’s account will simply begin to download “pirate” versions of new releases for free. Moreover, in America they are engaged in this so actively that the "pirate premiere" lags behind the official only for a few hours.

#NETFLIX #Cinema Cinema #Cinema #Film News